{"product_id":"b0hgghhjmy","title":"Product Metrics for Product Managers: North Star Metric, acquisition and activation metrics, retention, funnels, cohorts, conversion, engagement, guardrails and how to choose what to measure","description":"\u003cp\u003eStop tracking metrics just because they appear on a dashboard. Learn how to choose the ones that actually help you make better product decisions.\u003c\/p\u003e\n\n\u003cp\u003eProduct teams have access to more data than ever. Acquisition, activation, conversion, engagement, retention, feature adoption, funnels, cohorts... But having more metrics doesn’t necessarily mean understanding your product better.\u003c\/p\u003e\n\n\u003cp\u003eProduct Metrics for Product Managers  is a practical guide to understanding what to measure, how to define it, and—most importantly—how to use metrics to make better product decisions.\u003c\/p\u003e\n\n\u003cp\u003eWritten specifically for  Product Managers and Product Owners , this book focuses on the reasoning behind product metrics rather than turning you into a data analyst.\u003c\/p\u003e\n\n\u003cp\u003eThrough practical examples and a fictional SaaS product used throughout the book, you’ll learn how to:\u003c\/p\u003e\n\n\u003cp\u003eTurn product questions into meaningful metrics. Define metrics correctly, including populations, denominators, and time windows. Measure acquisition, activation, funnels, feature adoption, engagement, and retention. Use cohorts to understand how user behavior changes over time. Choose a  North Star Metric  and identify the input metrics that drive it. Use  guardrail metrics  to avoid improving one part of the product while damaging another. Segment data to uncover problems hidden behind averages. Distinguish correlation from causation and avoid misleading conclusions. Investigate why a metric has changed. Design dashboards that support decisions instead of simply displaying data. Build a coherent  product metrics system  for a real product. You don’t need a background in Data, Statistics, or Engineering.\u003c\/p\u003e\n\n\u003cp\u003eThe goal is not to memorize dozens of metrics. It is to develop the judgment to decide  what is worth measuring, what a number is really telling you, and what decision you should make next.\u003c\/p\u003e\n\n\u003cp\u003eIf you work in Product and want to become more confident using data without becoming a data analyst, this book is for you.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67889553342709,"sku":"YSL32104","price":5.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/8774\/8597\/files\/61MNfoO86tL._SY1500.jpg?v=1793334990","url":"https:\/\/www.newbooks.store\/products\/b0hgghhjmy","provider":"NewBooks","version":"1.0","type":"link"}