{"product_id":"b0hbl14z9l","title":"PIGMENTS AND EXTENDERS What They Are and What They Do: Paint Formulation for Beginners — Book 4","description":"\u003cp\u003eIf you've made it this far in the series, you already know the basic idea: paint is not magic, it's a recipe. Book 1 got you comfortable with the industry and the basic chemistry. Book 2 walked you through the five raw material categories — binders, pigments, extenders, solvents, and additives — at the here's what this does level. Book 3 took resins apart family by family, because the resin is the piece doing the actual film-forming work, and it deserved the deep dive.\u003cbr\u003e\nThis book does the same thing for pigments and extenders.\u003cbr\u003e\nHere's why that matters more than it sounds like it should. A lot of new techs treat pigments and extenders as the boring part of the formula — the stuff that gives the can its color and bulks it out so it doesn't cost a fortune. That's not wrong, exactly. It's just incomplete enough to get you in trouble.\u003cbr\u003e\nPigments and extenders are the reason a coating hides what's underneath it, holds its color in the sun, resists rust, feels a certain way going on, and costs what it costs. Get the resin right and the paint right and the pigment package wrong, and you'll still end up with a customer complaint. Hiding power, tint strength, gloss, corrosion resistance, sag resistance, cost — most of that traces back to what solid particles you put in the can and how well you got them to spread out evenly instead of clumping together.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67924246888693,"sku":"YSL51609","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/8774\/8597\/files\/71BGnWPFlPL._SY1500.jpg?v=1793672615","url":"https:\/\/www.newbooks.store\/products\/b0hbl14z9l","provider":"NewBooks","version":"1.0","type":"link"}