The Agile Brand Guide: E-commerce: Creating a Great CX From Awareness to Post-Purchase

The Agile Brand Guide: E-Commerce (2025 Edition) is the definitive resource for marketers, strategists, and digital commerce professionals who need to not only keep up—but lead—in today’s fast-moving e-commerce environment. Curated and edited by Greg Kihlström, this practical guide brings together the voices of top industry experts to deliver actionable insights across the full e-commerce journey: from platform selection to fulfillment and customer retention.

Inside, you'll explore:

The evolution of modern e-commerce and how to build composable, scalable infrastructures.

Strategies for startups and enterprise brands alike to drive profitable growth.

Cutting-edge approaches to personalization, customer experience, and loyalty.

How to think like a performance marketer while building long-term brand equity.

Unlike encyclopedic textbooks or shallow trend pieces, this guide goes deep where it matters most—and skips the fluff. Whether you're launching your first store or optimizing a multi-channel enterprise operation, you'll find road-tested ideas and insights you can apply today.

The book features a foreword from eTail Chief of Staff Kristin Schoenstein, and contributions from thought leaders from companies like Infios, BigCommerce, The Office of Experience, Catchpoint, RDA, Katana Cloud Inventory, Aleran Software, Bonsai Data Solutions, and more.

If you're ready to treat your e-commerce efforts like the growth engine they are—not just a sales channel—this book is for you.

Part of the acclaimed Agile Brand Guide® series, E-Commerce (2025 Edition) helps you navigate the complexity with clarity, agility, and results.