You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income (You Are An IP Company Series)

A New Book from the Wall Street Journal and USA Today Bestselling Author

Unlock the Hidden Value Inside Your Ideas - and Transform Your Business Into an IP Powerhouse The world’s most influential brands, creators, and innovators share one defining trait: they think, act, and operate like intellectual property companies . Now, you can too.

In You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income , Wall Street Journal and USA Today bestselling author Kary Oberbrunner , together with Katherine Rubino , a top intellectual property attorney and Partner at Wiggin and Dana LLP, reveal the system used by the world’s most successful brands to locate, protect, and monetize their most valuable asset: IP .

From celebrities to global corporations, the smartest leaders safeguard their trademarks, copyrights, patents, trade secrets, licensing opportunities, and brand assets —not because they are successful, but because that protection creates success.

Taylor Swift has filed more than 300 trademarks, transforming her creativity into a protected IP empire Play-Doh trademarked its iconic scent, proving that even a smell can be protected intellectual property The Coca-Cola Company safeguards its legendary formula with rigorous trade-secret protocols Companies like Disney, LEGO®, CrossFit, Magnolia, Dr Pepper, and Apple achieved exponential growth by treating IP as their core business strategy, not an afterthought
Most entrepreneurs wrongly assume they have “no intellectual property.” The truth is: over 90% of your company’s value is tied to your IP—if you know how to identify it and protect it.

This book gives you the roadmap.

Inside, you’ll discover:

Why promoting your idea too soon can destroy its intellectual property value How to choose the right IP protection strategy—trademark, copyright, patent, trade secret, or licensing A clear 12-step plan for developing your IP influence and impact Forty-seven practical ways to monetize your intellectual property How to safeguard your brand, creative work, and innovation assets from competitors How to turn your products, processes, frameworks, content, and expertise into protected, revenue-generating IP
Whether you’re a creator, entrepreneur, consultant, coach, executive, or business owner, this guide will show you how to identify your hidden IP , protect it strategically , and turn it into long-term income and authority .

Your ideas are powerful.

It’s time to protect them and profit from them, like an IP company.