Invest in Watches: The Art of Watch Collecting

The indispensable guide for investing in luxury watches. Build a watch collection that will not only grow in value but also bring joy on the wrist.

According to Bloomberg, multiple luxury watches have outperformed vintage cars, Bitcoin and other crypto currencies in 2022. Market prices for some Rolex, Patek Philippe, Vacheron Constantin and Audemars Piguet references have more than doubled over the past two years and auction records keep being set month after month.

In the watchmaking industry, knowledge is power and properly navigating this landmine is key to make wise investment decisions.

With Invest in Watches: The Art of Watch Collecting you will understand the crucial elements to realize good watch investments by learning what makes a worthy investment, how to properly estimate the value of a watch, how to sell a watch at a profit, what are the costs of owning a watch, how to acquire a watch on a wait list, how to buy at auctions, tips for watch repair and many more including a list of watches (and clocks) to keep on the radar.

Not only providing concrete examples of valuable watch investments, Invest in Watches: The Art of Watch Collecting is also a journey in the fascinating world of horology through the eyes of a watch collector whose passion is contagious.

Both modern and vintage watches are covered and whether a watch expert or complete beginner, you will discover hundreds of watches to invest in from brands such as Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, Cartier, Jaeger-LeCoultre, Omega, Tag Heuer and many more including independent watchmakers.

“Investors who earned big returns in tech stocks and crypto currencies are now looking to pre-owned watches as the next hot asset class”.
—Bloomberg

A great read and strongly recommended for those interested in taking their luxury watch collecting to the next level and unpacking the booming trading value of select pieces.
—Teddy Baldassarre

Don't ask me which watch to buy, just go get the book!
—Andrea Casalegno, IamCasa

Rarely have I been so enthusiastic about a book. It has a clear and understandable structure and is well researched and prepared. You can feel the passion for watches in every line – on every page – beware of the risk of addiction.
—Karl Heinz Nuber, Tourbillon Magazine

This book is the perfect guide for understanding how to invest wisely in watches. It's also simply a lot of fun and super interesting to read for anyone who loves watchmaking.
—Alex G, editor of madeinbienne.ch

Marc Montagne is a watch industry professional and a collector himself. He founded the Toolwatch.io & WatchAuctionHQ.com apps used by over 150’000 watch enthusiasts around the world. Marc also hosts Repetition Minute, France’s first podcast about watches, gathering tens of thousands of monthly listeners. He is also one of the most popular watch writers on Quora, with over 11 million readers.