{"product_id":"b09781h7h8","title":"Design for the Mind: Seven Psychological Principles of Persuasive Design","description":"\u003cp\u003eSummary\u003c\/p\u003e\n\n\u003cp\u003eDesign for the Mind: Seven Psychological Principles of Persuasive Design  teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.\u003c\/p\u003e\n\n\u003cp\u003eAbout the Technology\u003c\/p\u003e\n\n\u003cp\u003eDesigners and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react.\u003c\/p\u003e\n\n\u003cp\u003eAbout the Book\u003c\/p\u003e\n\n\u003cp\u003eDesign for the Mind: Seven Psychological Principles of Persuasive Design  teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive.\u003c\/p\u003e\n\n\u003cp\u003eWhat's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples\u003cbr\u003e\nAbout the Reader\u003c\/p\u003e\n\n\u003cp\u003eThis book is for web and UX designers and developers as well as anyone involved in customer-facing digital products.\u003c\/p\u003e\n\n\u003cp\u003eAbout the Author\u003c\/p\u003e\n\n\u003cp\u003eVictor Yocco , PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter.\u003c\/p\u003e\n\n\u003cp\u003eTable of Contents\u003c\/p\u003e\n\n\u003cp\u003ePART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67924516962549,"sku":"YSL52851","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/8774\/8597\/files\/51AeMsT476L._SY1500.jpg?v=1793673113","url":"https:\/\/www.newbooks.store\/products\/b09781h7h8","provider":"NewBooks","version":"1.0","type":"link"}