{"product_id":"b005ei86hc","title":"Search Analytics for Your Site: Conversations with Your Customers","description":"\u003cp\u003eAny organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67924565983477,"sku":"YSL53128","price":24.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/8774\/8597\/files\/71sv9qGgn_L._SY1500.jpg?v=1793673230","url":"https:\/\/www.newbooks.store\/products\/b005ei86hc","provider":"NewBooks","version":"1.0","type":"link"}