{"product_id":"b004iyjewe","title":"Super Mario: How Nintendo Conquered America","description":"\u003cp\u003eThe story of Nintendo's rise and the beloved icon who made it possible.\u003c\/p\u003e\n\n\u003cp\u003eNintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.\u003c\/p\u003e\n\n\u003cp\u003eThe saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.\u003c\/p\u003e\n\n\u003cp\u003eFind out about:\u003c\/p\u003e\n\n\u003cp\u003e*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.\u003c\/p\u003e\n\n\u003cp\u003e*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67890048762101,"sku":"YSL33550","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/8774\/8597\/files\/51ZDiFjuuqL._SY1500.jpg?v=1793337425","url":"https:\/\/www.newbooks.store\/products\/b004iyjewe","provider":"NewBooks","version":"1.0","type":"link"}