{"product_id":"b0047y0f4q","title":"Euphemania: Our Love Affair with Euphemisms","description":"\u003cp\u003eA delightful look at euphemisms—where they come from, why we need them, and why they tell us about who we are.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking for information or just browsing,  Euphemania  is a classic. It is beautifully written, uniformly delightful, and a pleasure to read. Keyes has spread a broad net and offers the tastiest morsels to his readers. I love this book! ―Rosalie Maggio, author of  How to Say It  and  The Art of Talking to Anyone\u003c\/p\u003e\n\n\u003cp\u003eHow did die become kick the bucket, underwear become unmentionables, and having an affair become hiking the Appalachian trail? Originally used to avoid blasphemy, honor taboos, and make nice, euphemisms have become embedded in the fabric of our language.  Euphemania  traces the origins of euphemisms from a tool of the church to a form of gentility to today's instrument of commercial, political, and postmodern doublespeak.\u003c\/p\u003e\n\n\u003cp\u003eAs much social commentary as a book for word lovers,  Euphemania  is a lively and thought-provoking look at the power of words and our power over them.\u003c\/p\u003e\n\n\u003cp\u003eHang on tight and we'll ride through the wise and witty work of a writer who handles his love for the language on every page. ―Roy Peter Clark, author of  Writing Tools  and  The Glamour of Grammar\u003c\/p\u003e\n\n\u003cp\u003eIf 'Euphemisms are unpleasant truths wearing diplomatic cologne,' as Quentin Crisp once said, then Ralph Keyes has given word and language lovers a deeply fragrant-and thoroughly enjoyable-book. ―Dr. Mardy Grothe, author of  Oxymoronica  and other quotation anthologies\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67894768599285,"sku":"YSL35577","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/8774\/8597\/files\/71ipsjAqh0L._SY1500.jpg?v=1793354631","url":"https:\/\/www.newbooks.store\/products\/b0047y0f4q","provider":"NewBooks","version":"1.0","type":"link"}