{"product_id":"b000fc0ssc","title":"Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (A Gift for Marketers)","description":"\u003cp\u003eThe man  Business Week  calls the ultimate entrepreneur for the Information Age explains Permission Marketing—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.\u003c\/p\u003e\n\n\u003cp\u003eWhether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.\u003c\/p\u003e\n\n\u003cp\u003eInstead of annoying potential customers by interrupting their most coveted commodity—time— Permission Marketing  offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product,  Permission Marketing  enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67902058234101,"sku":"YSL49438","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/8774\/8597\/files\/71YrCKadX4L._SY1500.jpg?v=1793436820","url":"https:\/\/www.newbooks.store\/products\/b000fc0ssc","provider":"NewBooks","version":"1.0","type":"link"}